Hello!

I’m Jing Zeng

Sydney-based UI and digital designer with 6 years of experience. I craft user-centered experiences that balance aesthetics, functionality, and business goals – across apps, websites, and digital products.

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#UI Design #UX Design

Reading Eggs App

A refreshed iOS sign-up journey for Reading Eggs – clearer, brighter, and more user-friendly, designed to boost engagement and improve first-time experience.

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#UI Design #Web Design

Reading Eggs Website

Redesigned the Reading Eggs website, including ideation, wireframing, creating high-fidelity mockups in Figma, and coding with Tailwind CSS. Currently working on design iterations and preparing for user testing.

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Graphic Design

A collection of my graphic design work in both digital and print products.
Made with Adobe Illustrator, Photoshop and InDesign.

#UI Design

StartMall

StartMall is an online platform specially designed for local shopping experience. It enables small & mid-size retailers to reach more customers, and brings convenience to shoppers.

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#User Research #UX Design

Imitator

This interactive game IMITATOR, aims to improve social interactions within the museum without losing the educational purpose, so that people could gain knowledge in an interesting way. Visitors choose an artwork with characters in a unique pose, and imitate that physical position. Their figures will be captured and put on the artwork.

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# infographics

Information Visualisation

I explored the relationship between different data sets. Using Spreadsheet, D3.js and Adobe Illustrator, I did data analysis and visualised the outcome, which contains both interactive and static graphs.

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Want to get in touch?
Drop me a line!

I’d love to chat about new opportunities or anything design related! Let's get in touch!

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